| Registro completo |
| Provedor de dados: |
R. Bras. Zootec.
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| País: |
Brazil
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| Título: |
Consumer perception of Brazilian traced beef
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| Autores: |
Barcellos,Júlio Otávio Jardim
Abicht,Alexandre de Melo
Brandão,Fernanda Scharnberg
Canozzi,Maria Eugênia Andrighetto
Collares,Fernando Carbonari
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| Data: |
2012-03-01
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| Ano: |
2012
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| Palavras-chave: |
Agribusiness
Certification
Differentiation
Quality
Traceability
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| Resumo: |
The objective of this study was to determine consumers understanding of beef traceability, identifying how consumers value this meat and traceability elements to be presented on retail shelves. The method used in this study was a survey through the internet applying the Sphinx software. The sample consisted of 417 consumers, mostly living in Porto Alegre, Brazil. Consumers are aware of certified beef, consider it important, but this is not a demand. As to traced beef, most consumers (62.4%) are in favor of mandatory traceability of beef cattle in Brazil, but 86.6% disagree with the destination of traced beef only to the foreign market. The majority of people are willing to pay more for traced beef and consider traceability a market opportunity, used as a differentiating tool.
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| Tipo: |
Info:eu-repo/semantics/article
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| Idioma: |
Inglês
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| Identificador: |
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982012000300041
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| Editor: |
Sociedade Brasileira de Zootecnia
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| Relação: |
10.1590/S1516-35982012000300041
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| Formato: |
text/html
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| Fonte: |
Revista Brasileira de Zootecnia v.41 n.3 2012
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| Direitos: |
info:eu-repo/semantics/openAccess
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